Yeah, we used AI for some of this. It's still steezy.

The steeziest gear for the coldest riders.

SHOP THE DROP

WE ARE COLD.

Born in the UK, raised on the muddy trails of the British countryside.

We don't care about podium finishes or Strava times. We care about the ride, the crash, and having a steezy time in high-quality mountain bike apparel.

COLD is the MTB brand for the rider who isn't afraid to get filthy.

Crash Out. Leave Dirty.

THE DROP

THE VIBE

Rider mid-air
Rider action
Rider action
Rider action

DON'T MISS THE DROPS.

Sign up for exclusive access to new drops and events.